100 Rolls Royces Take to the Streets of London to Celebrate Centenary of 'Spirit of Ecstasy'

A selection of one hundred Rolls Royce cars from all eras and generations including examples of Silver Ghosts, Silver Clouds, Silver Shadows and Silver Spurs, took to the streets of London on Sunday, February 6, to celebrate the centenary of the brand's famous hood mascot, the Spirit of Ecstasy. The hood ornament, also called "Flying Lady", was first fitted to Rolls-Royce models in 1911. It was designed by Charles Sykes and legend has it that the figurine was inspired by Eleanor Thornton, a co-worker of Sykes at the time.

“The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present,” said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös. “She is recognized the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. The centenary drive was a fitting tribute to such an important figure for our company.”

The Rolls Royce drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, making its way pass significant locations for the British brand including the birthplace of one of the founders of the automaker, Charles Rolls in Hill Street, Mayfair, the site of the studio where Charles Sykes is believed to have created the design of the Spirit of Ecstasy on Brompton Road and Berkeley Square, and the 21st century home of Rolls-Royce in London.