In a bid to double its sales volume in India, Yamaha Motor is seriously considering a foray into the rural segment of the Indian two-wheeler market.
The Japanese two wheeler major has fortified a tremendous presence in the cities and urban areas aided by the brand image over the years, but now it wants to continue the stint as the premium bike maker in rural sectors as well. With a series of new launches like Yamaha Fazer, Yamaha YBR 110, and Yamaha YZF-R1 2010, Yamaha intends to woo rural young Indians who are also rearing to explore newer vistas in life.
Again, bikes are not all that Yamaha India have in store for their rural clientele. They have scooterettes and mopeds as well, and are readying to launch the power scooter Yamaha BW's 125 Fi in no time.
In line with this plan, Yamha has set a target of 1000 outlets in sub-urban and hamlets in India along with sub-dealers in another five years. Presently there are 430 standard dealers, which will be increased to 450 in another five years.
It should be mentioned in this regard that in fiscal 2009, Yamaha sold 2.2 lakh units, and is now expecting to grow by 30% this year. This is amidst the overall growth of 25% in the Indian motorbike market with the sale of 7341139 units.
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